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Movie Magic, Snake Oil, and Recession Reality

Movies Basics Let’s start with a basic question, observed by the TV news.  Why do movie attendance go up, when the economy goes down?  Before answering that question, let’s explore a basic element of...

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Surviving the Copywriting Grill – Part 2

This time I’m sharing some copywriting questions and answers,  extracted from my linked group “Copywriters International”, where I answered some questions. Talk a bit more about alternative health...

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To Agency Or Not To Agency – That Is The Question

Wouldn’t you prefer to hire an agency copywriter – with a large portfolio, with big name clients – if you were a business?  Wouldn’t that person have a better chance to succeed as an independent? Well,...

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Visualizing Mastermind Groups and FaceBook Tech Blues

Visualizing a Mastermind Group Let’s start with basics.‭  ‬What’s a mastermind group‭? ‬A good starting point is the article at‭ ‬thesuccessalliance.com….‭  ‬The author also brings a couple definitions...

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Groucho Cuts Up Copywriting Big Shots While Harpo Tweaks Comcast

But first, let me share some good, free stuff: Free webinar replay (in-stream): “How to Use Social Media to Manage Your Company Brand Online” http://is.gd/47Fkw . Article: 30 Twitter Tools for...

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Will Ebenezer Scrooge’s PR plan succeed today?

You know who Ebenezer Scrooge is! He’s the main character from Charles Dickens novel entitled A Christmas Carol. Now we are presented with problems. First of all, it’s not clear what Scrooge did to be...

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